2017_10_21_ETSY_CAPTAINSUMMIT_-1.jpg

Etsy Brand Design

   

Etsy Brand Design

Role: Brand Designer

TEAM: 2 DESIGNERs, 1 art director, 1 COPYWRITER

RELEASED: October 2017

Each year, Etsy hosts an EU Captains Summit, an event that brings together 40 Etsy Team Captains (Etsy sellers who act as representatives for geographic regions) from all over Europe for one weekend. Etsy administrators lead workshops, presentations, and panels about running an Etsy business in the EU. After the event, the Captains take all this information back to their teams (this event had a reach of over 20,000 sellers). The brief for this project asked us to design this year's Summit in a way that visually represented the European Captains coming together to learn more about running a business and fostering community on Etsy.

 
 

1. Ideation

We brainstormed around three ideas represented in the Summit: open dialogue, the ripple effect, and European flag mashups. Our business partner chose the third option, so we moved into the next round.

 
 

2. Production

I broke down every European flag into its component parts. From there, I recolored them according to the Etsy color palette and began rebuilding European flags that represented "Europeans coming together." The partner loved it and we moved into applying the logic of this system across every touchpoint at the event. This included tote bags, booklets, name tags, signage, menus, presentation templates, and more.

 
 

3. Lettering

I had the chance to do a bit of custom lettering work for a postcard and a stamp. The postcard was inspired by Italian signage and the fact that a pasta-making event was happening during the Summit. The stamp was meant to mimic the stamp you get as an international arrival (since the event was based in Bologna, Italy, most Captains were flying in from other countries).

 
 

4. Presentation

I also had the amazing opportunity to deliver a presentation and branding workshop with Catt Small at the summit. We taught non-designers what it means to create a cohesive brand for their Etsy shop or their Etsy team, and practical steps they could take to improve their branding.