Etsy’s Trend Report
I collaborated with writers, researchers, and marketing teams to design this 48-page trend report that was shared with Etsy sellers ahead of the holidays. It provides helpful tips and data-backed trends to inform their holiday strategy and product offerings. The report is full of interviews, data, and features a piece by Dayna Isom Johnson, Etsy’s resident trend expert and judge on NBC’s Making It (who also happens to be a delightful human).
This was the first large experiment for using Etsy’s recent brand refresh in editorial work. I worked with my art director, Haelim Paek, to incorporate organic shapes and texture into each page to create natural movement throughout the document. I also designed a system of automation for this project to easily merge Polish, German, French, Italian, Spanish, and UK English translations into independent documents, saving about a week of creative work for our team. To view the full Trend Report, click here.