Etsy: Promoted Offers
For context, after a design org reorganization, leadership kept repeating the statement "we need to integrate brand and product teams" without specific guidance on how to get there. I took the initiative to lead the dovetailing of these two teams through this project, as an experiment. There were a lot of opinions, technical constraints, and feelings of uncertainty along the way, but when looking at the before compared to the after, I'd call it a success. I went through the user flows and focused on the visual design of the product with a product designer as my collaborator.
I was given this file by a product designer, and collaborated with her to re-work the design. The first expectation was that my only role would be to fill the pink space with an asset that would link to the marketing campaign.
One look at this mockup and I knew there was a lot more work to do. This doesn't strike me as an easy, fun product to use. It's not scannable and there's a lot of text to read before you can continue to the next step. Jump cut to a few weeks later and this is the final result.
In the end, it's one less click and the iconography I made ties into the accompanying marketing campaign I also directed and designed. The type has a clearer hierarchy and the whole page feels more like the way Etsy would do a sales and coupons tool. In just a glance, an Etsy Seller can choose what type of offer they want to set up for their customers.