Etsy: Social Sharing Tool
Etsy launched a tool that allows sellers to post directly to their social media channels from their Shop Manager. In addition to pulling shareable images from their shop's listings, we wanted to add imagery that was suitable for contexts like sharing sales or sharing good news (such as reaching 100 sales). I collaborated with the product designer and worked within tight engineering constraints to design a system of background images.
We've frequently revisited this tool to provide backgrounds that tie into our marketing efforts (such as sales) or celebrate an event (such as Pride month). For the holidays, I was asked to create English-specific assets that sellers could share to their followers. Again, I collaborated with the product designer to create a range of assets that would appeal to our sellers.